Selected Work

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Info

Client
Netflix
Type
Creative / Strategy
Year
2019
Role
Head of Strategy & Creative

Netflix gave our team the opportunity of a lifetime — to do strategy and creative for the return of Breaking Bad, with El Camino: A Breaking Bad Movie. Within this opportunity, was the cherry on top, come up with a spot for the official return of Jesse Pinkman. 

In this TV spot that would debut during the Emmys, our goal was to do this moment and this property justice as it was going to be the first time the world saw Jesse since the Breaking Bad finale. 

Yes to channeling fan lore. Yes to lighting up reddit. Yes to art, nuance, and subtlety. Hard no to a preachy, overproduced :60.

Netflix gave our team the opportunity of a lifetime — to do strategy and creative for the return of Breaking Bad, with El Camino: A Breaking Bad Movie. Within this opportunity, was the cherry on top, come up with a spot for the official return of Jesse Pinkman. 

In this TV spot that would debut during the Emmys, our goal was to do this moment and this property justice as it was going to be the first time the world saw Jesse since the Breaking Bad finale. 

Yes to channeling fan lore. Yes to lighting up reddit. Yes to art, nuance, and subtlety. Hard no to a preachy, overproduced :60.

Campaign Brief

Netflix gave our team the opportunity of a lifetime — to do strategy and creative for the return of Breaking Bad, with El Camino: A Breaking Bad Movie. Within this opportunity, was the cherry on top, come up with a spot for the official return of Jesse Pinkman. 

In this TV spot that would debut during the Emmys, our goal was to do this moment and this property justice as it was going to be the first time the world saw Jesse since the Breaking Bad finale. 

Yes to channeling fan lore. Yes to lighting up reddit. Yes to art, nuance, and subtlety. Hard no to a preachy, overproduced :60.

Campaign Brief

Netflix gave our team the opportunity of a lifetime — to do strategy and creative for the return of Breaking Bad, with El Camino: A Breaking Bad Movie. Within this opportunity, was the cherry on top, come up with a spot for the official return of Jesse Pinkman. 

In this TV spot that would debut during the Emmys, our goal was to do this moment and this property justice as it was going to be the first time the world saw Jesse since the Breaking Bad finale. 

Yes to channeling fan lore. Yes to lighting up reddit. Yes to art, nuance, and subtlety. Hard no to a preachy, overproduced :60.

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